Malicious Company Naming

by Joshua Auriemma on July 2, 2008

I’m working a bit late to get some additional material for my research adviser (read: boss) and while researching Terms of Service Agreements, I came across the case Van$ Money Pie Inc., 47 U.S.P.Q.2d 1020 (N.D. Cal. 1998). For some reason, I’m just not used to seeing symbols in case names. At first I thought it was a Lexis formatting error, but then I realized that it was just a character in the company name.

That got me thinking. If I ever start my own company, I should name it something to really screw with Lexis/Westlaw searches. Maybe something like:

L! L! L! Love or of atleast57(His!) /3 Pancakes

What do you think? Flows off the tongue, right? Amusingly, the proper search for that name would be “love and pancakes.” Could life be any more right than that?

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{ 5 comments… read them below or add one }

Matthew Sachs July 2, 2008 at 10:50 pm

Is there public documentation on that search syntax? I’m curious…

Also, your company name reminds me of Little Bobby Tables:

Matthew Sachs July 2, 2008 at 10:51 pm

Right, that was supposed to be a link. Little Bobby Tables

Joshua Auriemma July 3, 2008 at 8:26 am

Haha. If only xkcd didn’t have the monopoly on drawing stick figures. No one does it quite like him.

lisslo July 3, 2008 at 9:14 am

Funny thing…I already have a post named love and pancakes. I’m the first hit on google in a search for “love and pancakes”.

Joshua Auriemma July 3, 2008 at 9:16 am

Well, if my girlfriend didn’t read these threads, I may have had to ask you out. In the meantime, you have wonderful taste.

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